Stöð 2

Stöð 2 is an Icelandic subscription television channel.

Red Bee Creative was tasked with refreshing their brand identity, with the aim of strengthening its position in the market and drawing in a younger demographic. The identity introduces a unique brand property, flexible colour palette, distinctive typography and a bespoke motion style that energises the Stöð 2 brand and results in a modern and minimalist Nordic look.

Design Director (Project Lead): Sam Asplen

Head of Design (Supervision): Jane Fielder

Designers: Ralf Maniego, Ben Cumberbatch, Jun Iwakawa, Wenbin Sun

Production: Sally Rawlings, Teresa De Ascencao

Account Management: Phoebe Hainsworth