Sky Ocean Rescue

Sky Ocean Rescue is an environmental campaign, aimed at educating people about marine conservation and the rising levels of plastic in our seas. 

I was the design lead on the project, responsible for creating and then overseeing the entire brand. The brand ethos was intended to be aspirational and therefore beautiful, rather than focusing on the ugly nature of plastic pollution itself. The incorporation of a circle as a visual motif was a reflection of this being a shared problem and as such, we must demonstrate unity and togetherness to tackle it.

There were initially two days of special coverage on Sky News dedicated to the issue that required various on-air graphics but it soon snowballed into a wide reaching campaign with multiple touch points. Gaining various press coverage, support from celebrities and crucially, action from MPs.