Film AlUla Branding

Tasked with branding Film AlUla, a location that offers filmmakers extraordinary sweeping vistas that are the perfect backdrop for a wide genre of films. No more so than Hegra, AlUla’s most famous heritage site. This marvel could be considered as a symbol for Alula’s extraordinary and unique environments. Therefore, it’s fitting that this iconic landmark informs Film AlUla’s logo. This geometric emblem is housed within a square, an integral component of the brand which serves as a stamp of quality. This premium standard runs through the entire brand, reflected within the gold colour palette and elegant typeface.